Services

How I Help

I work with organisations that need senior marketing leadership to unlock growth, build structure, or drive transformation. Here's how.

01

Interim Marketing Leadership

I take on senior marketing roles — CMO, Marketing Director, Head of Growth — and deliver from day one. I bring structure to ambiguity, align teams around priorities, and build execution rhythms that scale.

Whether you're between hires, scaling fast, or need experienced leadership to navigate a transition, I step in and lead.

Typical Outcomes

  • Clear marketing strategy aligned with commercial goals
  • Structured planning cadences and KPI frameworks
  • Cross-functional alignment between marketing, sales, product and tech
  • Team development and hiring roadmaps
  • Measurable growth within the first quarter

Recent engagements: Lucid Motors, Prevermo, unu Motors, Imperial Brands

02

DTC & E-Commerce Growth

I optimise the full customer journey — from acquisition through activation to retention — across multi-market DTC and e-commerce operations. My approach combines CRM/engagement strategy, lifecycle design and performance marketing into a coherent growth engine.

Typical Outcomes

  • Full-funnel conversion optimisation
  • CRM activation, lifecycle sequencing and engagement cadences
  • Multi-market campaign coordination and localisation
  • Segmentation and audience design
  • LTV improvement and churn reduction

Recent engagements: Lucid Motors (4x EU sales), Imperial Brands (+10% LTV, -8% churn across 8 markets)

03

Marketing Organisation Building

I design and scale marketing organisations that work. From team structures and role definitions to planning processes, tooling decisions and operational rhythms — I build the machine, not just the campaigns.

Typical Outcomes

  • Organisational design for marketing teams (10–65 FTE)
  • Process design: briefing, planning, execution, reporting
  • Multi-label or multi-market marketing alignment
  • Agency consolidation and vendor management
  • Operational cost reduction without impact loss

Recent engagements: Prevermo (7 labels unified), Media Republic (1.2M to 6.5M), GANDA (65 FTE agency)

04

Commercial Strategy & Optimisation

I help organisations sharpen their commercial edge. From pricing strategy and segmentation to GTM design and contribution modelling — I connect marketing to revenue with clarity and precision.

Typical Outcomes

  • Pricing and commercial performance optimisation
  • Customer segmentation and contribution modelling
  • Go-to-market strategy and execution
  • Data-driven demand and forecast models
  • Cross-functional alignment on commercial KPIs

Recent engagements: Jumbo (+15% revenue new product, €2.8M savings), Wereldhave (87% accuracy prediction model), EY Studio+

Engagement Models

Flexible, senior, results-driven

I typically engage for 6–12 months in an embedded interim role, though shorter advisory or project-based engagements are also possible. I work on-site, hybrid or remotely depending on what the situation requires.

Interim Leadership

Embedded in your organisation as CMO, Marketing Director or Head of Growth. Full accountability, team leadership, board-level reporting. Typically 6–12 months.

Strategic Advisory

Part-time sparring partner for your leadership team. Marketing strategy, organisational design, commercial optimisation. Flexible commitment.

Project-Based

Scoped engagements for specific challenges: GTM strategy, CRM design, segmentation, marketing reorganisation, or performance audits. Defined deliverables and timeline.

Ready to bring clarity to your marketing?

Let's discuss your challenge and find the right approach.

Get in Touch