Track Record

Results That Speak

A selection of interim engagements and the measurable impact delivered. Every engagement listed below involved senior leadership responsibility and hands-on execution.

20+
Years of experience
8
European markets managed
65
Largest team led (FTE)
4x
Largest sales multiplier

Engagements

Selected client work

Lucid Motors 2026 — Present
Interim Brand, Communications & Digital Manager Europe
  • Leading brand, communications and digital across European markets
  • Second engagement — brought back after successful 2023-2024 tenure
Prevermo 2024 — 2025
Interim Marketing Director
  • Unified marketing approach across 7 labels, improving brand clarity and cross-label commercial alignment
  • Built digital foundations: segmentation, CRM basics, planning cadences and shared GTM structures
  • Advised leadership on positioning, marcom consolidation and digital growth initiatives
Lucid Motors 2023 — 2024
Interim Director of Marketing Europe
  • Quadrupled EU sales in 11 months through full-funnel optimisation, CRM activation, segmentation and coordinated brand + performance execution
  • Built unified multi-market GTM and engagement rhythm improving forecasting, demand visibility and cross-team alignment
  • Strengthened DTC funnel through lifecycle improvements, audience design and creative/performance integration
  • Introduced structured KPI cadences to improve execution speed and commercial predictability
Jumbo Supermarkten 2022 — 2023
Interim Business Consultant
  • Developed new B2B healthcare product contributing additional 15% revenue with built-in client lock-in
  • Optimised logistics routing, leading to €2.8M recurring annual cost savings
  • Created segmentation and contribution models for B2B and B2C with concrete strategies per segment
unu Motors 2021 — 2022
Interim Chief Commercial Officer (CCO)
  • Built and led the European GTM strategy covering DTC, brand, digital acquisition and partnerships
  • Accelerated demand and improved conversion across key markets through CRM activation and funnel optimisation
  • Introduced structured performance rhythm across growth, brand and product teams
Imperial Brands PLC 2019 — 2021
Interim Global E-Commerce Lead
  • Improved LTV +10% and reduced churn -8% through onboarding redesign, lifecycle sequencing and CRM automation
  • Designed unified 8-market engagement cadence, aligning commercial, CRM, brand and performance teams on shared KPIs
  • Reduced agency + operational costs by €600K while maintaining and often increasing marketing impact
  • Owned global conversion funnels, first-purchase activation, retention programs and segmentation logic
GANDA 2005 — 2018
Managing Partner
  • Led strategy, digital acceleration and full-funnel marketing for Microsoft, Heineken, ING, Nestlé
  • Built scalable creative + digital execution model producing award-winning, high-impact campaigns
  • Full P&L responsibility, commercial strategy, hiring and team leadership
  • Transformed agency from creative boutique into multi-disciplinary marketing & digital production powerhouse
Media Republic 2004 — 2005
Director of Operations
  • Grew agency from €1.2M to €6.5M in revenue through professionalised sales and customer intimacy
  • Increased on-time, within-budget projects from 60% to 95% by implementing scrum and agile principles
  • Managed 65 FTE — clients included Vodafone, Heineken, ING
KLM Royal Dutch Airlines 1999 — 2001
Manager & Program Manager
  • Managed team of 42 at age 26 — increased on-time delivery from 80% to 97%
  • Reduced leave of absence from 6% to 2% through coaching and self-managing team transformation
  • Negotiated $3M vendor claim down to $60K through structured sub-claim negotiation
  • Restructured mission-critical program, delivering within scope and budget — $6M annual savings

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